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Founded in 2020 in Florence, Italy,  give a fashion identity in the world of gaming and esports and selected by Unicredit between the top 16 Italian startups of 2021 for innovation.

Born from an idea of its founder Fabio Ferrotti alongside his partners (Marco Bergamini, Massimiliano Mancini, Filippo Pedrini and Francesco Fossetti), experts and professionals of the videogaming industry, Beaths is the first Italian fashion-gaming brand born from the heart of this world and it developes itself through Twitch ambassadors and Fashion influencer.

Beaths has created the first technical apparel, thought and designed to support performance and comfort of professional players and avid fans, in addition to accompanying players and fans in everyday life with its products, designed around its target and communicating with their community.

In 2021 Beaths collaborates with Logitec G bringing for the first time on the catwalk, together with its products, gaming mouse and keyboards, then dresses the Australian team, Peace, at the League of Legends World Championships, of which Forbes Italia also writes, and right after the Cyberground team at the Clash Royale World Finals.

At the same time, Beaths is developing his digital collections (NFT) with which it will enter the main metaverses and create fantastic synergies between physical and digital product.