Barney Banks: Where Does Esports Fashion Stand?

AW: “Tell us more about your involvement with esports fashion week.”

BB: “I am part of the Esports Fashion Week council and given my long term experience and knowledge of the fashion industry, I feel as if I can use that knowledge alongside other members who may lean towards the esports aspect and merge them together to provide extensive understanding of the two industries.”

“I have had a variety of roles from both parties and I would contribute best to Esports Fashion Week within a presenting role. My nature stems from a creative background through dancing and modelling.”

AW: “You’re going to be hosting the desk with the likes of Shady & Azalia, are you excited?”

BB: “I’m very excited to be working alongside Shady and Azalia; as we haven’t worked together before it will be nice to get their thoughts on the two industries merging together. It’s something that’s been in the air for quite some time and It’s a pleasure to be the first members to be able to put that into practise. Shady and Azalia are both across the pond as I reside in England, so maybe in the future it would be nice to have some British reinforcements.”

AW: “Where do you think esports fashion sits now?”

BB: “Esports Fashion is still a developing subculture between the two industries. Esports and fashion are two widely different industries and to be able to merge both into your own fashion line, you have a hand in the aspect of how you want that to look. It’s important to look at the fabrication, design and then the style and also source out goods on quality materials - it’s a good foundation to build off.”

AW: “What are your thoughts on the current collaborations within the esports fashion industry?”

BB: “I love how collaborations provide more eyes onto the esports industry, you're merging two powerhouse companies together with massive potential. I would like to see more brands or organisations work with more alternative choices; the not so obvious. I really liked Astro Gaming’s collaboration with Anti Social Social Club. Imagine a brand or organisation collaborating with Doc Martens!”

AW: “What fashion brands would you like to see collaborate with esports brands/companies in the future?”

BB: “Collaborations have to be realistic, but I like it when brands choose the not so obvious. Something such as if a brand worked with Crocs for example, they’re widely known in the United States, but in the UK they’re not as popular. For them to collaborate with a largely known brand or organisation with a good footfall, it would get audiences talking.”

AW: “When do you think the term Esports Fashion will be our go to phrase for this subculture?”

BB: “The way fashion is distributed is through ecommerce, lookbooks, campaigns and storefronts. We’re moving into a digital age and the development of online stores is rising. Esports fashion should be original and creative; projecting the research and avoiding those third party creation websites, sticking to natural resources. I like how games in the industry also recognise the fashion brands. As an example, Call of Duty and Overwatch both use the professional teams’ logos and apparel in their games.”

Our journalist, Alisha Wicks said, the esports fashion subculture continues it’s secure development and it will be exciting to see what is next in store. I really enjoy seeing brands project uniqueness to their fashion lines and present it to their audience in a creative aspect that we haven’t seen before.