On 5th July 2021, Esports Fashion Group announces that Lottie Van-Praag is set to join the talent line-up for the upcoming pilot Esports Fashion Week in a presenting role, set for Q3 2021. Lottie is also set to take part in a variety of additional original video content to air during Esports Fashion Week.
Lottie Van-Praag has made herself a household name in esports, from hosting the desk for the Halo World Championship Series to now leading the Call of Duty League since its inaugural season. Over the years, Lottie has worked with a core group of leading esports fashion brands, giving her a unique insight into the development of the sub-culture that will feed directly into her hosting role for Esports Fashion Week.
Ali Rezvan, Founder & President, Esports Fashion Group said:
“Lottie’s keen eye for detail and analysis are what make her a perfect fit for Esports Fashion Week. Her work and growth within the industry over the last few years has been nothing short of phenomenal, and I’m personally incredibly proud to have her on our talent line-up.”
Speaking on their involvement with Esports Fashion Week, Lottie Van-Praag said:
“Esports Fashion Week is beyond needed within this industry with the ever-growing fashion that is coming from the esports space. We see collaborations happening, and we've needed a platform to allow us to celebrate, appreciate and put a spotlight on the growth.
Going into Esports Fashion Week, our goal is to develop the community and to tell the story of the hard work that goes into the development of the apparel and merchandising that these teams and businesses make. Being able to work alongside an incredible collective of people will help us share that message.”
Further to her presenting duties, Lottie will also hold a seat on the Esports Fashion Council.
About Esports Fashion Group and Esports Fashion Week
The Esports Fashion Group formed focusing on a key goal of elevating esports fashion to unexplored heights.
With a senior management team comprised of industry veterans closely linked to the broader gaming and esports spaces, Esports Fashion Group is helping to foster a first of its kind inclusive platform to facilitate and inspire innovation. With the belief that by spotlighting the diverse landscape of esports fashion through investing in talent, community, and the creative environment, a shared pride can be cultivated within the space.
Bringing the traditional ‘fashion week’ concept to the esports world, Esports Fashion Week serves as ‘the’ hub, providing a platform for brands to debut their new collections. Built on an idea of bringing esports fashion forward by demonstrating the diverse and creative scene, Esports Fashion Week looks to embrace the wider community by laying down the foundation at seasonal showcases.
The release format is supplemented by original and insightful content to further connect and engage an audience in this shared world.