XSET Joins Esports Fashion Week


On 2nd July 2021, Esports Fashion Group announces that XSET will take part in the pilot Esports Fashion Week, set to launch in Q3 2021. Founded in July 2020 by gaming and pop culture veterans, XSET has seen monumental growth since their formation while building on its ever-growing fanbase in the esports space. With their links to pop culture, including investments from the likes of Swae Lee and Ozuna, XSET has a key focus on lifestyle through its multifaceted brand verticals. XSET will use the pilot as an opportunity to share a deeper insight into the design and merchandising process for their latest collections. Warren Fish, Founder, Esports Fashion Group said: “XSET have established themselves as a growing force within the esports space. Since its launch, they are easily becoming one of the most recognizable brands setting trends and pushing the needle in esports culture. I am delighted to be working alongside Greg and the team and look forward to showcasing what we have in store for our upcoming pilot.” Further to this, Ali Rezvan, Founder & President, Esports Fashion Group added: “The creative vision already set in place by Greg, Wil and their team over the past year at XSET aligns perfectly with Esports Fashion Week. Their involvement in the Esports Fashion Week pilot will continue to build upon their internal investment in fashion and apparel manufacturing. Greg and Wil’s overall involvement in the Esports Fashion Council will see them directly involved in the development of Esports Fashion Week as we continue our 5-10 year rollout plan.” Speaking on their involvement with Esports Fashion Week, Greg Selkoe, CEO & Co-Founder, XSET said: “Fashion has laid at the heart of XSET’s vision since the start, and it continues to be one of our core pillars as we continue to build on the brand’s offerings for our fans. With the development of esports fashion over the last few years, it’s time we built a platform for the sustainability and investment of the sub-culture as a whole. Esports Fashion Week as a platform allows us to focus on building the core foundations of our industry.” As XSET representatives, Greg and Wil hold 2 founding seats on the Esports Fashion Council. About XSET: Founded in 2020 in Boston by gaming and pop culture veterans Greg Selkoe, Marco Mereu, Clinton Sparks and Wil Eddins, XSET is the fastest growing gaming organization and lifestyle brand in history. XSET fields some of the world’s top competitive esports teams in titles including Valorant, Rocket League, Rainbow Six, Fortnite, Warzone, Apex Legends, eNASCAR and more. Built on a foundation of a diverse and inclusive gaming culture, XSET is building the preeminent brand for today's growing Gen Z audience of gamers. The organization continues to grow at a breakneck pace, partnering with high-profile brands such as Ghost Lifestyle, SCUF Gaming, Roots Canada, HyperX, Quality Control Music, Respawn, Fanshark and Wahlburgers and is working with socially positive causes including Big Brother Big Sister of America. Since its launch, XSET has attracted top-tier, world famous talent across music, sports and entertainment to its shared vision, including Grammy-nominated hip-hop artists Swae Lee and Ozuna, BMX legend Nigel Sylvester, 14-year-old female Olympic skateboarding phenom Minna Stess, and professional athletes such as NFL stars Kyle Van Noy and Adrian Colbert of the New England Patriots. Sitting at the intersection of gaming and culture, XSET’s robust merchandise offerings are some of the most sought-after in the industry, featuring high-profile collaborations and exclusive pieces fans can’t find anywhere else. XSET is defining what it means to be cultural leaders in the space for future generations to come. For more information visit XSET.com #reptheset About Esports Fashion Group and Esports Fashion Week The Esports Fashion Group formed focusing on a key goal of elevating esports fashion to unexplored heights. With a senior management team comprised of industry veterans closely linked to the broader gaming and esports spaces, Esports Fashion Group is helping to foster a first of its kind inclusive platform to facilitate and inspire innovation. With the belief that by spotlighting the diverse landscape of esports fashion through investing in talent, community, and the creative environment, a shared pride can be cultivated within the space. Bringing the traditional ‘fashion week’ concept to the esports world, Esports Fashion Week serves as ‘the’ hub, providing a platform for brands to debut their new collections. Built on an idea of bringing esports fashion forward by demonstrating the diverse and creative scene, Esports Fashion Week looks to embrace the wider community by laying down the foundation at seasonal showcases. The release format is supplemented by original and insightful content to further connect and engage an audience in this shared world.

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