Being exposed to the fashion industry at an early age, it was only natural that Cole Gurman acquired a deep curiosity for the development and construction of clothing. Coupled with his love for esports and gaming, he is reconfiguring the archetypal activewear silhouette with references that draw from far and wide to reflect an emerging lifestyle that he defines as Cyber Athletics. Gurman is constantly pushing the boundaries with an acute interest in new fabric technologies. He is out to prove there is veracity in his creations, clothes tried and tested by the designers themselves. His belief is that dressing your character in Runescape and deciding on which skill cape to acquire first is no different from how consumers use brands to craft their identity. Cole Gurman is the founder and current CEO of H4X. He and his team have a mission to support consumers globally who have a passion for redefining physical limitations in our globalized digital world.